Trinity Wong Ka Yi / 0348778
Typography / Bachelor of Design in Creative Media / Taylor's
University
Task 2 - Typographic Exploration
LECTURES
FINISHED ALL LECTURES IN TASK 1.
INSTRUCTIONS
Figure 1.1 Module Information Booklet for Typography.
EXERCISE 1 - TYPOGRAPHIC EXPLORATION
PROGRESS AND IDEA EXPLORATION
Week 6
Since this week was a holiday, I decided to try out some layouts at home
and explore my options.
Figure 2.1 First draft layout. (6/5/2022)
Figure 2.2 Second draft layout. (6/5/2022)
Figure 2.3 Third draft layout. (9/5/2022)
Figure 2.4 Fourth draft layout. (9/5/2022)
Week 7
After some self-evaluation, I decided to go ahead with the second and fourth
layout and refined them.
After making some changes from feedback during class, below are my final
works as Mr. Vinod asked me to submit both layouts.
FINAL WORK
First layout:
Figure 2.6 Final first layout in .jpg (16/5/2022)
Figure 2.7 Final first layout in .pdf (16/5/2022)
Figure 2.8 Final first layout with baseline grid in
.pdf (16/5/2022)
Typeface : Gill Sans Std, Futura Std
Font : Gill Sans Std Extra Bold, Gill Sans Std Standard, Futura Std
Book, Futura Std Bold
Font size : 100pt, 20pt, 8pt
Leading: 120pt, 20pt, 10pt
Paragraph Spacing: 10pt
Average characters per line : 40-50 characters
Alignment: Left Justify, Right Align
Margins : 10mm (top, left, right, bottom)
Columns : 6
Gutter (for columns) : 4mm
Figure 2.9 Final second layout in .jpg (16/5/2022)
Figure 2.10 Final second layout in .pdf (16/5/2022)
Second layout:
Figure 2.9 Final second layout in .jpg (16/5/2022)
Figure 2.10 Final second layout in .pdf (16/5/2022)
Figure 2.11 Final second layout with baseline grid in
.pdf (16/5/2022)
Typeface : Gill Sans Std, Futura Std
Font : Gill Sans Std Extra Bold, Futura Std Book, Futura Std
Bold
Font size : 95pt, 16pt ,9pt
Leading: 22pt, 11pt
Paragraph Spacing: 11pt
Average characters per line : 40-50 characters
Alignment: Left Align, Right Align
Margins : 13mm (top, left, right, bottom)
Columns : 4
Gutter (for columns) : 7mm
FEEDBACK
Week 6
General feedback: N/A
Specific feedback: N/A
Week 7
General feedback: Great ideas, just need to do some adjustments.
Specific feedback:
Layout 1: Good idea using morse code, nice stacking of text & good sense of alignment.
Layout wise is really good but font size is too small.
Layout 2: Also good idea, do some adjustments for alignment.
REFLECTION
Experience
I had a lot of fun on this task compared to the first. This is because as I got used to how typography works, the workflow became easier and more natural.
Observations
I realized that there are so many ways and different interpretations one can have to express a word in a layout. For follow, there were many ways I could have done it, but I was trying out a minimalistic approach.
Findings
I found that as I do more tasks and explore more in typography, I improve more and more each time. Hence, I will continue to play around with typograpphy even outside school work.
FURTHER READING
Fig 3.1 The Vignelli Canon
This book had a chapter titled Grids, Margins, Columns and Modules, which is why I chose to read this to help with the task. It explained that grids are important as it is how the content is organized, shows consistency, gives an orderly look and intellectual elegance. The smaller the module of the grid, the least helpful it is. For margins, the outside ones have to be small enough to create some tension between the page edges and the content.
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