11/4/2022 - 22/4/2022 / Week 2 - Week 4
Trinity Wong Ka Yi / 0348778
Design Principles / Bachelor of Design in Creative Media / Taylor's
University
Task 1 - Exercise 2 - Balance/Emphasis & Repetition/Movement
LECTURES
WEEK 2 - LECTURE 2 - BALANCE & EMPHASIS
Balance:
The distribution of the visual weight of
objects, colors, texture and space.
3 types of balance:
Symmetrical, asymmetrical & radial.
2 guides for balance:
The Golden Ratio and Rule of Thirds
Emphasis:
Used to create dominance and focus in a piece
of design work.
Elements that can be used to create emphasis:
Colour, shapes & value.
The distribution of the visual weight of objects, colors, texture and space.
3 types of balance: Symmetrical, asymmetrical & radial.
2 guides for balance: The Golden Ratio and Rule of Thirds
Used to create dominance and focus in a piece of design work.
Elements that can be used to create emphasis: Colour, shapes & value.
WEEK 3 - LECTURE 3 - REPETITION & MOVEMENT
Repetition can make designs seem active by creating rhythm and pattern.
Rhythm in design should include variety to avoid monotony.
Pattern add an extra factor by enriching surface
interest.
Movement is how a design leads our eyes in, around, and
through a composition.
Elements used in the design help determine the movement
INSTRUCTIONS
Task 1: Exercise 2 - Balance/Emphasis & Repetition/Movement
VISUAL RESEARCH
Emphasis
Fig 1.1 Illustration by Alias B. Taken from Pinterest.
Came across this when searching up emphasis which led me to
also make an alternate version of Red Riding Hood. Meanwhile,
the composition was inspired by an illustration I made last
year:
Fig 1.2 An illustration I made in 2021 when I was trying out
lighting.
Repetition
Fig 1.3 Breaking The Rules by Elia Colombo. Taken from
Behance.
I remember coming across this illustration a few years back
and suddenly remembered it when I was thinking of
repetition. Finally managed to hunt it down and made my own
minimalistic spin on it.
Movement
Fig 1.4 Satellite view of a hurricane by NASA. Taken from
Adobe Stock.
Balance
Fig 1.5 Same reference from Gestalt exercise.
I realized these posters I found from the gestalt exercise were
also great examples of balance by showing 2 different people from
2 different perspectives.
IDEA EXPLORATION AND DESCRIPTION
Week 2
Emphasis
Draft 1: Tried a typography style to see what i could come up
with. Initially supposed to be for radial balance, I tried to make it
emphasis by pulling out one slice of pizza
Fig 2.1 First concept for Emphasis (11/4/2022)
Draft 2: Tried a more illustrative style for this so I
decided to stage a few people at a bus stop with one very
bright hopeful boy.
Fig 2.2 Second concept for Emphasis (11/4/2022)
Draft 3: Inspired by Red Riding Hood, I twisted the narrative
a bit to emphasize the red more. Hence, there is a
trail of blood as Red Riding Hood has hunted down the
Big Bad Wolf instead to bring it back as dinner.
Fig 2.3 Third concept for Emphasis (18/4/2022)
Repetition
Draft 1: Went for a geometric and simple style. Realized that it also somewhat
shows movement. Hence, I tried another concept that represents
repetition better.
Fig 2.4 First concept for repetition (11/4/2022)
Draft 2: For this piece, I wanted to show the contrast between chaotic messy winding lines and a straight line. To further make it more interesting, I used red to contrast with blue.
Fig 2.5 Second concept for repetition (18/4/2022)
Movement
Draft 1: Tried to create movement using rhythm by
increasing the size of the lines and using a
gradient.
Fig 2.6 First concept for movement (11/4/2022)
Draft 2: I made this on a whim thinking of those fantasy portals made of
vines, also somewhat inspired by cottagecore.
Balance
Draft 1: Inspired by Fig 1.?, it reminded me of action movie posters that show the protagonist and the antagonist. Hence, I made this good guy vs bad guy poster. Gun resembles a standard pistol with a silencer. The good guy wears a hat because it suggests he is a detective, whereas bald guys remind me of hitmen.
Fig 2.8 First concept for balance (18/4/2022)
FEEDBACK
Week 2
Emphasis:
Concept 1: It does not count as emphasis as it is not contrasting enough. If I were to desaturate everything except for the separate piece then it might be better.
Concept 2: Desaturate the other frogs and make the kid frog brighter and bigger. Also swap places for kid frog and uncle frog.
Concept 1: It does not count as emphasis as it is not contrasting enough. If I were to desaturate everything except for the separate piece then it might be better.
Concept 2: Desaturate the other frogs and make the kid frog brighter and bigger. Also swap places for kid frog and uncle frog.
Repetition:
Concept 1: Too simple. Try to move away from geometric shapes.
Concept 1: Too simple. Try to move away from geometric shapes.
Movement:
Concept 1: Feels like there's too much going on. Can look up tornados and hurricanes from satellite view for visual research.
Concept 1: Feels like there's too much going on. Can look up tornados and hurricanes from satellite view for visual research.
Week 3
Emphasis:
Concept 3: Very nice. Just make the cloak longer so it directs the viewer's eye towards the girl.
Concept 3: Very nice. Just make the cloak longer so it directs the viewer's eye towards the girl.
Repetition:
Concept 2: Very interesting. However, change the text to make it
horizontal as it does not line up nicely. Suggested to get rid of the
people walking in/out and instead make the text look like it is coming
out of the doors.
Balance:
Concept 1: Nice. Good. Shows balance well. No further
comments.
FINAL OUTCOME
REFLECTION
I really enjoy these exercises as we are given creative freedom and
thus gives us space to explore new styles and such. For the final
emphasis work, it was my first time working with a monochrome background
as I often use colour in my work. Meanwhile, repetition made me try out
something like an infographic style. This exercise as a while
discouraged me from using typical geometric shapes and made me think
more flexibly.
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